Pierre Nguyen

As part of the new IBM Watson NY Headquarters, Mirada was hired to create an immersive interactive experience to walk their various clients—from telecommunications companies to doctors, to CEOs and customer—through and show them how Watson can specifically help their company and industry. We created modular interactive experience that could be used to provide an individualized experience for each type of potential client.

I worked with a team of several amazing designers, animators, and programmers, under the creative direction of Jesús de Francisco, Craig Smith, and Vanessa Marzaroli, as well as the design lead of Stephen Lee.

My role ranged from exploring navigational UI and UX, typography & layout designs, icon designs, animation storyboards, and general production work.

Rock Paper Scissors Entertainment, one of Elastic's partner studios co-founded by Angus Wall and Linda Carlson, is the production company behind many notable and award-winning films like 13th, Icarus, Winter on Fire, and Strokes of Genius. For their very first website, Rock Paper Scissors Entertainment wanted a simple but bold website. In the process of designing the website, I also cleaned up and refreshed the logo.

Turning Point School is not just a great educational experience, but also a great community of teachers and families, all working together to create a positive equation. Dr. Laura Konigsberg, the Head of School, constantly draws from research in the fields of positive psychology and childhood development, along with her nearly 25 years as an educator herself, to provide unique insights and best practices on how to raise children in Preschool, Elementary, and Middle School.

As a school, the faculty and staff were confident in their teaching philosophy, but how does a school translate and communicate this abstract philosophy of a well-rounded education based in positive psychology research into a visual brand identity?

No single logo, symbol, or tagline on its own could really fully do the school justice in communicating their deep, enriching educational experience and philosophy. Together, we realized that we needed an entire Table of Elements system to breakdown and explore all the different elements of the Turning Point School education.

For most people, the website is their first introduction to the school and the new brand. With that in mind, we designed the front page to start introducing the idea of the elements and its categories before seeing how elements can combine and build upon each other from the very beginning of preschool until their eighth grade graduation. Then, they are finally introduced to the complete Table of Elements and invited to learn more about each individual element.

Within seconds and minutes, prospective families should have an idea of what makes Turning Point School unique in the competitive LA private school landscape.

The elements and education at Turning Point School are flexible and modular in order to adapt to different students and changing times, but everything they do is still based in rigorous scientific research. To reflect that, the branding as a whole, including the website itself, is designed to be flexible and modular in its layout while still being based on a rigorous grid system.

I also had the great opportunity to redesign the website for a52, the visual effects company responsible for many high-end commercial campaigns for global brands like Apple, Nike, Adidas, Toyota, Honda, BMW, and Beats.

Cate School offers a one-of-a-kind boarding high school experience, with an around-the-clock educational environment filled with engaging classes as well as invigorating extracurricular activities. Their home on the Mesa is located in the picturesque mountains of Carpinteria, with hundreds of acres of trails, mountains, and the rest of the great outdoors right in their own backyard.

The Cate experience must be seen to be believed. So when we were asked to redesign their website, we decided to lead with a unique home page filled with photos and time stamps to visually depict a day-in-the-life at Cate. But the experience is so much richer than just a grid of images, so we designed the rest of the website with a smooth, intuitive navigation that allows people to delve deeper into each aspect of Cate. All the while, we utilize a fully responsive design to really showcase as many photos of the experience as we can. At Cate School, the best day of school really never ends.

In the early 2010s, in the wake of the Great Recession, alternative currencies throughout the world were gaining traction and attention. Bitcoin and other cryptocurrencies were only starting to finally gain mainstream exposure. Meanwhile, some cities throughout the United States were trying to spark growth within their local communities by endorsing alternative local currencies that people can use to support their local businesses. And in the middle of all this, the Occupy movement took root as people collectively made a stand against social and economic inequality.

Change is digital iPad publication created in 2012 as a personal project to explore the rise of various different alternative currencies and all of these related political and economic events happening throughout the world at the time.