IBM Watson Experience Center

The Watson Experience

As part of the new IBM Watson NY Headquarters, Mirada was hired to create an immersive interactive experience to walk their various clients—from telecommunications companies to doctors, to CEOs and customer—through and show them how Watson can specifically help their company and industry. We created several hours worth of content that could be used to provide an individualized experience for each type of potential client.  

I worked with a team of several amazing designers, animators, and programmers, under the creative direction of Jesus De Francisco, Craig Smith, and Vanessa Marzaroli, as well as the design lead of Stephen Lee.

My role ranged from exploring navigational UI and UX, typography & layout designs, icon designs, animation storyboards, and general production work.

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