The Broad Stage 2015/16 Season

Awaken Your Senses.

The Broad Stage is a unique theater in Santa Monica, always bringing in world-class classical, jazz, world, and opera music as well as dance performances and plays. The 2015/16 season was no different, bringing in some of the most electrifying performances yet. As the performing art center’s long-term marketing partner, DISTINC_ strategically built upon the past seasons while bringing in a new freshness to the visual language with gradients and lively compositions to reflect this season's exciting performances.

As the lead designer, I was responsible for all of their 2015/16 season marketing needs, from all the print collateral—including brochures, mailers, magazine ads, and newspaper ads—to digital ads, social media assets, and email templates.

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Season Launch Video

To launch the season, The Broad Stage held a special event for their members and revealed the season's lineup with this video. I took the lead in bringing the season's theme to life by storyboading and directing the video.