The Broad Stage 1984 Campaign
For The Broad Stage’s biggest play of the season, 1984, we designed its own entire campaign to promote the show. We leveraged some of the colors and projection elements used in the play and combined it with elements of surveillance and censorship. The campaign rolled out through newspaper, magazine, and bus ads; emails; postcards; and mailers.
In addition to the play itself, The Broad Stage also held a series of related events, including a panel discussion series with experts on modern-day surveillance and privacy. We distinguished the panel discussion series with a different color palette and leveraged the same branding to design posters, postcards, website assets, emails, and other collateral for the events.